We're Very You at Radisson Edwardian Hotels
'We're Very You' -A new advertising campaign for Radisson Edwardian Hotels celebrates both the individuality of the group’s twelve London and Manchester city centre hotels and the huge number of regulars who return time after time for a highly personalised service where they feel really cared for.
The campaign – to be launched on February 11 at Gallery 27 on “heart of the arts” Cork Street - takes the form of portraits of ten of these “regulars” created by up and coming artists. “We’ve turned the normal “endorsement” campaign on its head,” says Linda Plant the hotel group’s Marketing Director. “The campaign is less about photographs of our interiors but rather focuses on our guests, demonstrating that we specialise in really knowing them. “Our staff are trained to take a very individual approach to each hotel guest –whether it’s their first, or their fiftieth stay with us.
“We’re Very You” is not so much an advertising slogan, as part of our DNA. It might be as simple as knowing which paper a guest prefers and what kind of breakfast – or perhaps knowing that someone is keen on a particular type of theatre and making suggestions for an evening out. In a market place which can sometimes feel cold and impersonal, this individualised approach proves to be a popular recipe - as corroborated by the high number of repeat visits.”
Radisson Edwardian has been a long-standing supporter of the arts, reflected in the commissioning of raw and emerging talent to create the series. Fine art portraiture was chosen as the medium due to its ability to “invoke emotions and nuances of personality“ says Plant. “A dash of colour, or a texturised brush stroke, can create a sense of the true individual, which photography simply cannot quite capture.”
Both artists and sitters will be present at Gallery 27 – as will each hotel’s General Manager. “We are humbled that so many of our guests were prepared to spend a lot of time and effort working with us to produce these portraits,” said Ms Plant. “We really hope they enjoy the evening.” The advertising schedule will launch in February and will be featured in national print and online media.
An online gallery will also be launched www.radissonedwardian.com/you. The “We’re Very You” exhibition is a private, one-night-only event. To attend or for further information on the campaign please contact Caroline Jackson or Helen Parker at Mason Williams PR: Tel: 0845 0941 007 Email: firstname.lastname@example.org / email@example.com.
Click here to download 'We're Very You' as a PDF file.