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Press | Radisson Blu Edwardian is a Superbrand

RADISSON BLU EDWARDIAN, LONDON AWARDED BUSINESS SUPERBRANDS STATUS

Luxury London hotel group, Radisson Blu Edwardian, London has joined the ranks of British Airways, Jaguar, Virgin and Rolex having been awarded UK Superbrands status.

The accolade was announced following an extensive independent survey of 1,600 business professionals and independent experts. Participants were asked to judge brands considering the criteria of quality, reliability and distinction and the following definition of a Superbrand: “A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.”

Said COO for Radisson Blu Edwardian, London, Paul Mansi “To be awarded the Superbrands accolade is a huge achievement for any brand, so as a private, family owned company, to stand out from the UK hotel industry and with respected, successful brand giants such as Virgin Atlantic and Rolls-Royce is a source of immense pride for all at Radisson Blu Edwardian, London.”

Radisson Blu Edwardian, London adds its Superbrand status to a recent award haul including Top 50 Best Employers in Hospitality 2012 England & Wales. For full information on the Awards visit: www.superbrands.uk.com

Radisson Blu Edwardian, London is a collection of 13 individual hotels in unparalleled locations including Bloomsbury, Canary Wharf, Covent Garden, Fitzrovia, Kensington, Heathrow, Leicester Square, Marble Arch, Oxford Street, Central Manchester & Central Guildford.

While each hotel has its own unique character and independent spirit, all are renowned for design that doesn’t compromise on comfort, intelligent technology – high-speed wireless is complimentary throughout and a commitment to the very highest level of service.

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