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Designer cocktails at Bloomsbury Street Hotel for London Collections

To celebrate London Collections: Men, one London hotel has teamed up with six emerging men’s fashion stars to create a bespoke designer cocktail menu for the month of January.

The Radisson Blu Edwardian Bloomsbury Street, the official hotel of London Collections: Men, has collaborated with Agi and Sam, whose collection for Topman debuted this year, shirting designer Martine Rose who has recently launched a collection with Browns and Joseph Turvey, who has just been snapped up by River Island to create an exclusive range.


The other designers are Baartmans & Siegel, Craig Green and Alan Taylor all of whom are presenting their latest collections at the three-day men’s fashion event.

 

Hasnain Alloo, general manager at Radisson Blu Edwardian Bloomsbury Street, said: “Being involved in London Collections: Men allows us to help showcase some of the city’s emerging young talent and provide them new vehicles to showcase their creativity.

 

“Our mixologists worked with the designers to teach them the basics of cocktail-making and help inspire them to craft their own creations. The results are impressive and we’re sure they’ll be a firm fixture on any London fashionista’s calendar.”

 

Matthew Drinkwater, Head of the Fashion Innovation Agency, which helped to bring about the collaboration, said: "The partnership with The Bloomsbury Street Hotel will enable the most exciting designer names in London to showcase their collections in an innovative and inspiring way. London Collections: Men continues to grow and highlight the phenomenal design talent in London, this collaboration will add vibrancy and conviviality to an already incredible event."

  

The six special cocktails are available from 3rd January:

 

  •   Alan Taylor – Stop Making Sense

A delicious mix of Hendrick’s Gin, grapefruit, lime and cucumber

 

  • Martine Rose – VAGUE VIRGIN

A rum based cocktail, with exotic additions of coconut cream and fresh chilli

 

  •  Baartmans & Siegel – STEALTH

A light, fresh cocktail with a mix of vodka, fresh lavender and fresh blackberry

 

  • Joseph Turvey – G and Afternoon Tea

A mix of Hendrick’s Gin, cucumber and a hint of Framboise, decorated with edible flowers

 

  • Kit Neale – Devil’s Delight

A heady mix of vodka, Kahlua, espresso and chocolate, this is the perfect cocktail for any sweet tooth

 

  •  AGI & SAM – Rumbled

A zingy rum based drink with hints of fresh mint, lime and apple juice

 

Additional images of the cocktails are available for download here.

ENDS

Media contact

eglmedia@edelman.com / 020 3047 2037

 

Notes to Editors

About Radisson Blu Edwardian London

Radisson Blu Edwardian London is a collection of 12 luxury hotels in London, as well as a further two properties in Guildford and Manchester. The design of each hotel draws upon its own heritage and location. All 14 properties are united in offering guests a surprisingly cosmopolitan experience, with friendly, unpretentious service, luxurious bedrooms and facilities, cutting edge technology and outstanding food and drink.

About Edwardian Group London

Edwardian Group London is a privately-owned, family-run business founded by Jasminder Singh OBE in 1977. The company owns a collection of four and five star luxury hotels operating beneath the Radisson Blu Edwardian London and May Fair brands.

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