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The Radisson Blu Edwardian Story

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Radisson Blu Edwardian hotels in London, Guildford and Manchester
Radisson Blu Edwardian Story
Radisson Blu Edwardian Hotels are a collection of luxury hotels in prime locations in the heart of London, Heathrow, Guildford and Manchester.

The Edwardian name
The Edwardian Era was the age of innovation. Picasso and Matisse transformed the art world. The Wright brothers flew, Rutherford split the atom and Einstein redrew the map of the universe. In our industry, great hotels reached new heights of luxury whilst in technology, art and culture, new perspectives on life were created - and so the modern age began. For so many reasons, that era provided the inspiration for the name Edwardian Hotels.

Company vision
Our company vision is simple - We want to be the most admired company in London, in Guildford and in Manchester.

This single idea colours all of our thinking and gives focus to our plans.

Our mission
On a day-to-day basis, we have a mission to achieve and we express it in three parts:

  • 100% guest satisfaction
    We have always made a simple promise to our guests.
    "If you are not satisfied with something, please let us know, we will make it right or you won't pay for that particular service". That has never changed - it never will. 100% guest satisfaction is always our first priority.
  • 100% employment engagement
    We are not satisfied to be one of the better employers in the industry. We want to be viewed as the best. Currently Radisson Blu Edwardian is ranked as a top quartile global employer by Gallup, which benchmarks us against world-class businesses like Audi, Bank America, Marriot and Toyota. We have always believed in full staff empowerment. This gives our guests faster solutions - it also makes each role more satisfying - where there is responsibility in Radisson Blu Edwardian there is an equal measure of power.
  • Positive cash flow
    By satisfying our guests and keeping every single team member engaged will ensure that we will have a positive cash flow.  

Our values
To achieve the guest satisfaction we aim at, we need to live according to a strong and very clear set of values. And we do. Our approach to customer service is simple. Everything we do has one purpose:

  • Making people feel special
    By this we mean paying attention to our guests and understanding them so well that we can anticipate what they want and deliver it to them before they have to ask. This is what makes people feel special - this is what luxury service means at our hotels. For two decades our staff have been empowered and rewarded for doing just this.

  • Luxury without pretension
    The Edwardian experience is about a new kind of luxury which makes you feel immediately comfortable and never intimidated.

    Traditional luxury hotels can be quite formal and stuffy; the new designer luxury hotels can have an artificial, pretentious air, where your personal sense of style is judged - we believe our guests enjoy and expect beautiful spaces - but do not want to feel that they themselves are on display, or cannot fully relax.

    The minute you step into one of our hotels, you are free to be whatever you want to be - this is your space to enjoy and we'll take care of you. It does not mean a laissez-faire attitude towards service - far from it. The service you will find here is natural, straightforward, and professional - it is also extremely friendly.

    Edwardian staff will not deliver a formal, differential service - but they will make you feel comfortable, well looked after, and relaxed.

Radisson Blu Partnership
With Radisson Blu as our partner, Edwardian benefits from worldwide marketing and access to some of the best technology in the industry. This serves both our colleagues and our guests. Radisson Blu in turn is able to offer distinctive, luxury hotels in London and beyond.

Radisson's parent is Carlson Companies Inc. - one of the world's largest hospitality businesses turning over more than $22bn each year and operating in 140 countries.

Radisson Blu Edwardian Hotels, therefore, has all the advantages of private ownership combined with the benefits of belonging to one of the world's leading hotel groups.

Rewarding Travel Agents
Radisson Blu Edwardian, Radisson, and Radisson Blu are the only hotel companies to offer a patented online loyalty programme for travel agents called 'Look To Book,' which allows them to automatically earn points toward valuable merchandise and incentive awards in return for booking any Radisson hotel. This exclusive, highly successful programme includes travel agents worldwide. It is one of the company's showcase programmes for providing business support to its hotels.

E-commerce Leadership
Radisson Blu Edwardian's web site offers many advantages to our customers. An enhanced reservation process and online personalisation features helps more web users shop for a hotel, make or change a reservation, or plan an event at any Radisson Blu Edwardian Hotel. radissonblu-edwardian.com offers more search flexibility with less repeated steps, and retains booking preferences, making the overall online reservation process more efficient and easier to use.

*Company Registration Details
Edwardian London Management Services Limited is the administration company of Radisson Blu Edwardian, London
Registered Office: 140 Bath Road Hayes Middlesex UB3 5AW
Registered in England No: 02800972