On the other side of this weekend, the prestigious British Fashion Council event, London Collections: Men will commence. Today the mayor of London, Boris Johnson, has shown his support for both the event and the British Men’s Fashion industry, launching the London Home of Menswear competition to find the most stylish postcode in the capital.
‘As the birthplace of the three-piece suit, the trench coat and the bowler hat, London has an unrivalled men’s fashion heritage. But our city is still setting the pace, with the emergence of new, exciting and cutting-edge designers. Their creative talent is why London Collections: Men has become the most important showcase of men’s fashion in the world. Our goal is to ensure that London remains ahead of the world fashion pack, and to support an important sector that creates thousands of jobs and generates £10 billion pounds each year.’ – The Mayor of London Boris Johnson
The Radisson Blu Edwardian Bloomsbury Street Hotel is the official hotel partner of London Collections: Men, with the majority of official events taking place at Victoria House and The Old Sorting Office, both of which are moments from the hotel. As part of the event, we invited some of the most exciting emerging young designers in the British Men’s Fashion Industry to try their hand at designing their own bespoke cocktails, all of which will be on sale from today until the end of January from the bar at Steak & Lobster, the recently opened restaurant and bar located at the hotel.
The Designer Collection of cocktails are:
Alan Taylor’s Stop Making Sense
A delicious mix of Hendrick’s Gin, grapefruit, lime and cucumber
Martine Rose’s VAGUE VIRGIN
A rum based cocktail, with exotic additions of coconut cream and fresh chilli
Baartmans & Siegel’s STEALTH
A light, fresh cocktail with a mix of vodka, fresh lavender and fresh blackberry
Joseph Turvey’s G and Afternoon Tea
A mix of Hendrick’s Gin, cucumber and a hint of Framboise, decorated with edible flowers
Kit Neale’s Devil’s Delight
A heady mix of vodka, Kahlua, espresso and chocolate, this is the perfect cocktail for any sweet tooth
AGI & SAM’s Rumbled
A zingy rum based drink with hints of fresh mint, lime and apple juice
The British Fashion Council together with the London Government predict that by 2016 men will spend more on fashion in the UK than women. London Collections: Men runs from Monday 6th to Wednesday 8th January 2014.
If you can’t make these events, or if you are inspired to learn more about the British Men’s fashion industry, you may also like to check out these fashion inspired exhibitions
The Design Museum – Hello, My name is Paul Smith
The London Museum – Anatomy of the Suit
The British Library – Georgians Revealed – Life, style and the making of Modern Britain