Radisson Blu Edwardian Mercer Street Hotel is to be the official hotel partner for the London Collections: Men 2013 for the second year.

Taking place from 7th – 9th January, London Collections: Men will form part of the Fashion 2013 calendar, a central platform under which the industry is able to showcase and celebrate British fashion.

To celebrate the event, the Mercer Street will be welcoming its own Mr. Mercer Afternoon Tea to Dial – the hotel’s bar and restaurant. Aimed at fashion enthusiasts, the tea will have a masculine, modern twist, being served with an Irish coffee or Hot Toddy. The tea will cost £28.60 and be available from 2.30 – 5 pm throughout the week.

Guests can also enjoy a 15% discount off all rooms during London Collections: Men at both Mercer Street Hotel and sister hotel Bloomsbury Street.

London Collections: Men emphasises both the creative and commercial importance of Britain’s brands and emerging talent as well as the rich cultural landscape that contributes to the inspiration and success of this sector. All events on the schedule are designed to showcase the breadth of British fashion talent, from the world’s most innovative emerging talents to global menswear brands and Savile Row tailors. 48 designers will showcase collections including Aitor Throup, Tom Ford, Alexander McQueen and Joseph Abboud.

Book your stay at the Mercer Street hotel in Covent Garden now and enjoy the special London Collections: Men package >